LinkedIn can play a huge role in effectively marketing your business, much like Facebook and Twitter.
Its value as a marketing tool is unrivaled when it comes to forming new relationships with businesses and business professionals – and it’s free!
It can also give you the online presence you need to ensure you open yourself up to a whole new group of people. (including new customers, clients and even professionals you may want to employ)
Most importantly, it can help your website gain more clicks and ensure you become more competitive within your field.
Your efforts should also include making use of links from your online activities to your LinkedIn profile and promoting your business online from your LinkedIn identity. Here are some things to keep in mind as you develop your LinkedIn marketing strategy:
Encourage all employees to have a LinkedIn profile
Doing so ensures increased exposure outside of your company. Employees have the ability to add your business name to their personal profile meaning there’s additional opportunities for people to visit your website (or look into your services).
If anybody in your organisation feels unsure about making a profile, just tell them that it can be an important asset to their professional career. You can also approve their skills and endorse them.
Ensuring blogs and websites are linked
As mentioned earlier, you can ensure your website and blogs etc, gain more clicks when you include them as part of your LinkedIn profile – with intriguing sentences like ‘click here for our special offers’ or ‘find out more about our unique service here’.
Its also important to include LinkedIn as a feature on your website too, so they both link to each other.
Also, by offering your website visitors a direct view to your LinkedIn profile, you’re allowing them to verify you as a professional business (or an employee of the company) because they can see your experience and recommendations from other people. They might also realize they share a bond with you and your business that they never would have discovered without LinkedIn.
You not only want your visitors and potential customers to be able to verify who you are, but you also want them to go back to your website and do business with you!
There’s more chance of this happening if potential customers have various ways of finding and/or communicating with you.
Making sure keyword phrases are in your personal profile
If your business is doing and online ad campaigns, make sure those keyword phrases are the same as the ones in your profile. Presenting a consistent image to customers makes you and your company look more professional.
Check out wordtracker and good keywords to find the best keyword phrases in your line of work.
Develop relationships
When you conduct a search via LinkedIn, you can be precise about who you want to reach.
I.e. If you know your business needs to expand into the automobiles market, you can start reaching out to companies like BMW, Fiat, Hyundai and Nissan.
https://www.bmw.co.uk/en/index.html
http://www.hyundai.co.uk/?gclid=CPj829m3ts0CFUEaGwodKxcBgQ&gclsrc=aw.ds
https://www.nissan.co.uk/?&cid=psmb3rGuueX_dc|U&cid=psmb3rGuueX_dc|U
You can also reach out to particular people within those industries to ensure you are;
. Keeping an eye on the competition
. Advertising jobs to the right professionals
. Seeking endorsements from the right people
. Becoming competitive with prices, undercutting the competition (if and when feasible)
